Social networks like Twitter and Facebook generate profit from user-generated content for their shareholders. No money ever goes back to the user. This has been going on for a long time but a revolutionary idea is here with us that could change everything we know about social media.
Tsu, pronounced as ‘Sue’, is a social network that has opened up its banks and shares 90% of whatever revenue it generates with users. Its launch was on the 21st october and according to its algorithms, sales revenue will be re-distributed directly to its source. This social network however works on an invite-only basis.
Sebastian Sobczak, its founder said that “Established social networks have built amazing business models prospering on the total monetization of free user-generated content. Why should anyone commercially benefit from someone else’s image, likeness and work giving no financial return to the owner? The markets we participate in are enormous, growing and can materially compensate each user – we’re simply and uniquely rewarding the users who are doing all the work. This is the way the world should work.“
Tsu looks like it works in the same way other social networks do: page views generate ad revenue, but what sets them apart from the rest, is that they only get 10% of the ad revenue generated. The content owner gets 20% of the ad revenue while the other 50% is given to the user who brought the content owner to the network. The other networks keep 100% of the profits to themselves!
To explain it further, here is how the system works: 50% of the profit is propagated into a series of infinite thirds, up a user’s ‘family tree’, which begins with the original content owner. The person who invites them becomes the ‘parent’ and gets a third. The one who invited that person is the ‘grandparent’ and therefore received a third of the third. It sounds like one giant pay-it-forward platform.
Make sure you invite all your friends because the network only works if we really want it to. Join this social media revolution and own your content henceforth. Pretty awesome! Right?